If your dealership has been conducting private sales each and every month (in some cases two per month), you are most certainly or soon will be suffering from what we call ”data fatigue”. Data fatigue is excessive communications (in this case emails) that cause your client base to start unsubscribing to your mailing list. This ailment is spreading faster than the common cold and it’s LETHAL! Your system and your client base is becoming overloaded with marketing material and data and it’s time inoculate yourself and your clients!
The bottom line is your valued customers are getting extremely annoyed by the constant stream of calls and/or private invitations to your dealership. These once loyal customers are now asking to be removed from all call lists, mail outs and newsletters. What started out as a very effective marketing tool has become the “kiss of death” for your dealership. At Royal Auto Marketing we have developed and mastered the art of select demographic targeting. This new and state-of-the-art technology allows the ability to deliver your message to a set demographic that’s specific to these targets in your trading area.
For example, Kia’s target audience for the Kia Soul is 18 – 29 year old Gen-Y buyers who traditionally have day jobs with a passion for music and technology. Prior to this new technology, your only ability to reach this demographic was to send mass mail-outs and/or spend ridiculous amounts of marketing budgets on various media including television, radio, newsprint and digital. Select demographic targeting will get your message directly to a captive and attentive audience each and every time while reducing your advertising costs.
We’ve all received advertising and marketing material and tossed it aside. Stop pushing away you valuable leads and focus your attention on the right people. Reflect on your current marketing strategy. Have your private sales been producing like they use to? Do your advertising methods deliver the results you have been looking for? If you’re like the majority of dealerships, your answer is no. Do direct mail marketing and automotive advertising the right way and target your audience. Unlike other automotive direct mail companies that bombard your client base with mail, calls and email, show that you value your clients time and mailbox space.
Let Royal Auto Marketing help you discover the future of effective marketing and give your database time to recover from the fatigue. Take a look at some of our sample event media that is custom made for each client. We can help you discover the cure for data fatigue with a target demographic marketing strategy.